Thank You, Townies, for Recognizing Us!
We’re thrilled to share that we’ve added another Dentaltown Townie Choice Award to our trophy case—this time for Dental Marketing! After winning multiple times for Website Design in the past, we’re excited to bring home a new kind of Townie. It’s starting to feel like we might need a bigger shelf!

Why Dentists Trust GDW for Dental Marketing
Since 2007, Great Dental Websites ha s partnered with dental practices worldwide to help them achieve their marketing goals and attract more of the right patients. It’s a privilege to serve such a dedicated community of dental professionals, and this award inspires us to continue helping practices grow and succeed. We specialize in creating customized marketing strategies that deliver practice growth.
Here’s what makes us different:

Tailored Solutions
From SEO to PPC and content creation, we craft strategies to meet your unique goals, whether you're looking to fill more chairs, or target specific cases.

Built for Dentists
Our platform is designed specifically for dental practices, giving you tools that make managing your marketing seamless and effective.

Proven Results
With over 900 practices worldwide, a 92% client retention rate, and years of success stories, we’ve earned the trust of dental professionals just like you.
Marketing Results That Speak for Themselves
Discover how we've achieved remarkable dental marketing results for our clients. From top search rankings to increased visibility and patient growth, our case studies demonstrate the power of partnering with GDW.

Search Engine Optimization
How This Practice Boosted New Patient Numbers With SEO Services
This detailed case study explores the comprehensive SEO strategies employed by GDW that successfully transformed this practices monthly influx of new patients and drastically improved conversion rates.
+600%
Increase in average monthly calls and form submissions
+16%
Increase in keyword visibility in their local market
48%
Increase in monthly website sessions after 2 months
Search Engine Optimization
Reinvigorating a Newly Purchased Practice with SEO
Learn more about how this newly purchased dental practice increased new patient numbers and monthly bookings with SEO services.
4X
Increase in average monthly calls and form submissions
+88%
Increase in average monthly organic sessions
+47%
Increase in average keyword visibility
Local Services Ads
Are Google Local Services Ads Viable for Dentists at This Early Stage?
Practices have many marketing options to find new patients, but in early 2023 Google introduced Google Local Services Ads (LSAs) as a new option for the dental industry. LSAs are a “pay-per-lead” model instead of “pay-per-click”, and GDW wanted to test Google Local Services Ads (LSAs) for dentists as a viable lead generation source for our clients.
$126
Cost Average Cost Per Verified Lead
$106
Lowest Average Cost Per Verified Lead
$1534
Average Total Ad Spend in Study
Paid Search Ads
How Google PPC Ads Transformed This Dental Practice’s Patient Numbers
In an increasingly competitive market, it is vital for dental practices to adapt their marketing strategies to stay ahead. One such client and practice we work with, located in Fort Collins, CO (population 170,000), embraced our suggestion to use Google Pay-Per-Click (PPC) advertising and witnessed a substantial positive impact on its patient acquisition and practice growth.
$8.82
Average Cost Per Click
$20.26
Average Cost Per Lead
20.64%
Average Conversion Rate
Paid Search Ads
How PPC Ads Boosted Monthly Conversions for a Multi-Location Practice in a Large, Metro Market
Our esteemed client owns and operates a group of three well-established, full-service dental practices in the greater Toronto, Canada area. However, they soon encountered a challenge in effectively filling their schedules for high-value services. Seeking to address this issue, they sought the expertise of our marketing team to implement a paid search advertising campaign for each location.