As a business owner, you naturally want to know how your marketing efforts directly impact your business. Social media is harder to quantify in that regard, but it's important nonetheless. For a practice that doesn't have much time to focus on social media, we recommend starting off with a Facebook page.
If you aren't sure what to post once it's set up, don't stress. Just adding candid pictures of your team and patients (with written consent) can be an easy way to keep your page up to date and increase your online presence.
Facebook also buys and sells information from/to other sources, so keeping your profile up to date helps prevent duplicate pages and reduces the amount of incorrect business information being found online.
Have you ever found a website that seems like it's outdated, or you aren't quite sure it's the business you're looking for? Chances are, you've checked other sources (such as their Facebook or other social media pages) to find the answer to your question.
Don't give potential patients a reason to pass over your clinic for a competitor by not providing recent, up-to-date information.
In addition, your page can be used to stay fresh in the minds of your current patients, so they remember to book their next appointment with you.
Interested in learning more? Read the full guide here.