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by Nathan Bendzewicz on Feb 18, 2021 10:00:00 PM
These days, it can be a challenge to stand out on the internet. Most of us agree that having a website is vital for attracting new patients and engaging with your established patient base. However, what can you do to make your website memorable so it stands out from the rest?
Here are some ideas.
Put Some Thought into Your Choice of Color
Colors make us feel emotions like calm, happy, or energetic, just to name a few. This is why choosing colors for your website is important.
Think about the atmosphere of your practice. Are you looking to create a relaxing, spa-like environment for patients? Or maybe you have a fun and upbeat pediatric practice? Perhaps you’re looking to cater to high-end patients? These dental practices have very different tones and environments that can direct the color choice for your website.
A calming atmosphere may call for more muted colors like greens and blues. At the same time, a practice with a fun and upbeat personality could benefit from bolder colors like yellow, orange, or magenta.
Consider avoiding troublesome colors like black or red, which could invoke thoughts of darkness or blood – something you don’t want your dental office associated with. You can still be bold without creating anxiety.
The colors of your logo and website help to set the tone for the environment you’re creating in your dental office.
Providing Easy Navigation
We’ve all used websites that are tough to navigate, which usually ends in frustration. When you can’t easily find the information you’re looking for, the tendency for most people is to move on to a different website.
Keep patients on your website longer by making your website clear and concise with easy access to informative service pages through links and menu tabs.
When you give your patients the information and guidance they’re looking for, they may be more likely to schedule an appointment with your dental office.
Share Engaging Content
It is also important that the content on your website reflects the personality of your practice. A practice catering to more high-end patients may benefit from formal content that is more informative, while a pediatric practice may want warm, friendly, and fun content.
Whatever tone you might pursue, it’s important to make sure that your content is original, relevant, and provides your patients with the information they’re looking for.
Use Custom Photography
One thing to consider for your website is using custom photography. This could include pictures of your family, team, dental office, and even your patients. If you’re in a unique geographical location, custom photos will help to highlight your setting.
Custom photos add a personalized touch to your website and help prospective patients to feel a connection with you before they even meet you in person. Patients may also feel more comfortable visiting an office they’ve seen pictures of beforehand, so they know what to expect.
Create Personalized Videos
Like custom photos, personalized videos help prospective patients get to know you by hearing from you or your team before meeting you. A welcome video on your home page goes a long way in beginning to build a relationship with your patients before you even meet them.
You might also consider informative videos on your service pages to help patients learn about the specific procedures you offer.
Update Your Website Regularly
Even if you’ve spent time on your website in the past, it may still be time for an update. It’s a good time to redo your website if:
- You have new procedures or technology to highlight
- You’ve made changes to your office
- Your content and/or photos are outdated
- You’re not meeting your new patient goals each month
An updated or new website can help you reach your practice goals for 2021.